Propeller Copilot - April 10, 2025
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We attended SXSW in March down in Austin, TX. We've been attending it for the better part of 14 years (except for a few years around the pandemic). This year, we discovered some great new artists. Met a lot of awesome people. Reconnected with some old friends and enjoyed the warm TX weather. And, just when we thought music tech in the marketing space was getting boring, we met the co-founders of Symphony, and our faith in people with code skills building cool things for music marketing was renewed. More details on Symphony (not to be confused with Symphonic) coming in future newsletters. Another cool music tech service for marketers is RealCount, which automates the live music ticket count process. RealCount was founded by fellow Berklee Online instructor Diana Gremore (she teaches Liv Buli's excellent Data Analytics in the Music Business course). We've compiled a lot of great resources for you this week. Enjoy! RECOMMENDED READSCentralising data ownership for artists and stakeholders - A proposal for how the music industry can decrease its reliance on Big Tech and build better relationships with fans via Network Notes AI is reinforcing the need for artist websites - Why managing your artists' narrative is more important than ever via Network Notes Symphonic Partners with Whatsapp via Symphonic Distribution Starter Pack: Digital music marketing via Water & Music - W&M STARTER PACKS is a free series unpacking essential foundational concepts for navigating music and tech RECOMMENDED FREE WEBINARSTODAY 4/10 @ 1p ET - Symphony University Ep 11: The Publicity Playbook – A Guide to a Successful PR Run 🎯 ft. Didier Morais, the PR force behind GloRilla, Druski & Founder of Vital Versatility - INFO/RSVP WED 4/16 @ 1p ET - Find Your Voice: Copyright Essentials for Musicians via US Copyright Office - INFO/RSVP THU 4/17 @ 2p ET - MUSICBIZ COMMON GROUND WEBINAR SERIES: The Future of AI and Music: Balancing Innovation, Licensing, Ethics, and Copyright - INFO/RSVP WED 4/30 @ 10a ET - Spotify Advertising Webinar - New Ways to Buy, Create, and Measure - INFO/RSVP - (NOTE: Not specific to music but should be a fascinating overview of Spotify's advertising platform used mainly by brands.) RECOMMENDED VIEWINGA Masterclass on SubmitHub Strategies via Symphonic Distribution - Watch Webinar Replay / Read the Recap COPILOT CAREER CENTERA2IM - Music Industry Job Board Music Business Worldwide - Industry Jobs Listing Universal Music Group - Open Positions |