Propeller Copilot - April 17, 2025
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Thank you for helping to spread the word. We very much appreciate it. Today, we are happy to announce a new Propeller Flight -- Optimized Artist Websites, one of our free email mini-courses. More info later in the email. But, first, we'd like to answer a question received from a handful of subscribers after last week's newsletter: Hey! Can you elaborate more on what 'artist services is'? Chances are, you’ve heard the term 'artist services' thrown around even before we mentioned it last week, but you might not be clear on what 'artist services' means. Artist services refers to all the strategic, marketing, and operational support needed to grow an artist's career in today’s music industry without giving up ownership or control. The infrastructure helps an artist operate like a major artist while staying independent. In practical terms, an artist services agency steps in to handle or guide things like:
As an artist, when you're stuck trying to coordinate a marketing plan, setting up your next release, negotiating with distributors, or building a pre-save campaign from scratch, they’re not writing songs, connecting with fans, or developing their creative vision — the very things that only they can do. An artist services agency acts like an artist's right hand — executing strategy, handling operations, and bringing in real music industry expertise — so that the artist can focus on what they do best. Artists who have grown too big to manage their career themselves and aren't quite ready (or don't want to) hire a manager can expand their team on a month-to-month or project-by-project basis by working with an artist services agency. Artist managers who can't (or don't want) to grow their in-house staff can work with an artist services agency to strengthen the artist manager's operational infrastructure. RECOMMENDED READSShould you consider Band Merchandise? via Horus Music Nick Holmstén Launches Belong: Former Spotify Exec’s New ‘Challenger Bank’ Aims to Reward Music Superfans via Music Business Worldwide Banned from Spotify: the problem facing smaller artists via Network Notes from Motive Unknown RECOMMENDED FREE WEBINARSTHU 4/17 @ 2p ET - MUSICBIZ COMMON GROUND WEBINAR SERIES: The Future of AI and Music: Balancing Innovation, Licensing, Ethics, and Copyright - INFO/RSVP WED 4/30 @ 10a ET - Spotify Advertising Webinar - New Ways to Buy, Create, and Measure - INFO/RSVP - (NOTE: Not specific to music but should be a fascinating overview of Spotify's advertising platform used mainly by brands.) RECOMMENDED LISTENINGThe Upside of Struggling to Break Through via Trapital MUSIC INDUSTRY CAREER CENTERA2IM - Music Industry Job Board Music Business Worldwide - Industry Jobs Listing Universal Music Group - Open Positions Warner Music Group - Open Positions RECOMMENDED NEWSLETTERI've been a subscriber to Trapital for years. I also find the podcast to be excellent. I highly recommend subscribing to the newsletter and the podcast. - Chandler
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